作品名称 I 瑞格纳丹麦风味芝士薯片
品牌持有 I 瑞格纳国际贸易有限公司
设计机构 I 彭狮包装设计工作室
设计总监 I 彭伟
设计执行 I 刘畅 深贺
插画绘制 I 陈零
产品开发 I 邢雯
项目管理 I 解云
本包装设计旨在通过视觉创意与感官刺激，将丹麦进口奶酪的浓郁风味与薯片的独特口感完美结合。包装外型与颜色模拟奶酪的形状，以精致的手绘插画为点缀，不仅凸显了产品的品质与特色，更在无形中提升了消费者的购买欲望。
This packaging design aims to perfectly combine the rich flavor of Danish imported cheese with the unique taste of potato chips through visual creativity and sensory stimulation. The appearance and color of the packaging simulate the shape of cheese, embellished with exquisite hand drawn illustrations, not only highlighting the quality and characteristics of the product, but also invisibly enhancing consumer purchasing desire.
包装外型以奶酪为灵感，采用圆润且饱满的曲线设计，仿佛一块精心雕琢的奶酪呈现在眼前。颜色上，我们选用了温暖的米黄色作为主色调，模仿奶酪的天然色泽，让人一眼就能联想到奶酪的绵密与香醇。包装上的插画采用了手绘风格，以丹麦女神手举奶酪为元素，展现了一种优雅与力量的完美结合。女神的形象栩栩如生，面容温柔而庄重，手中的奶酪则显得饱满且诱人。这一设计不仅象征着丹麦奶酪传统风味的传承，更赋予了产品一种神秘而浪漫的文化底蕴。
The packaging is inspired by cheese and features a rounded and full curve design, as if a carefully crafted piece of cheese is presented before our eyes. In terms of color, we have chosen a warm beige as the main color tone, imitating the natural color of cheese, which immediately reminds people of the richness and richness of cheese. The illustration on the packaging adopts a hand drawn style, with the Danish goddess holding cheese as an element, showcasing a perfect combination of elegance and power. The image of the goddess is lifelike, with a gentle and dignified face, and the cheese in her hand appears full and tempting. This design not only symbolizes the inheritance of the traditional flavor of Danish cheese, but also endows the product with a mysterious and romantic cultural heritage.
在材质上，我们选用了环保且具有一定韧性的纸质材料，既保证了包装的美观度，又便于消费者打开与闭合。工艺上，我们采用了印刷与压纹相结合的方式，使得包装表面的纹理更加清晰，质感更加细腻。整体来看，这款包装设计将丹麦奶酪的风味与薯片的口感完美融合，通过视觉与感官的双重刺激，为消费者带来了一场别具一格的美食体验。无论是作为礼品赠送还是日常食用，都能让人感受到那份来自丹麦的浓郁风味与匠心独运。
In terms of material, we have chosen environmentally friendly and resilient paper materials, which not only ensure the aesthetic appearance of the packaging, but also facilitate consumers to open and close it. In terms of craftsmanship, we have adopted a combination of printing and embossing to make the texture of the packaging surface clearer and more delicate. Overall, this packaging design perfectly blends the flavor of Danish cheese with the taste of potato chips, providing consumers with a unique culinary experience through the dual stimulation of visual and sensory senses. Whether as a gift or for daily consumption, it can make people feel the rich flavor and unique craftsmanship from Denmark.
